Author collective Zdeněk Pokluda, Jan Herman, Milan Balaban, 2022
The book presents the activities of the Bata company in the first century of its existence (1894-1994) in individual countries of the world. If you are looking for a suitable exclusive gift for Bata enthusiasts, this book is the right choice. The exceptional attractiveness of the book is underlined by its cover design.
The authors present newly discovered and more accurate facts, based on archival sources from European countries, India and Canada. They supplement them with information from numerous contemporary press titles. Drawing on a vast literature, they present the reader for the first time with a comprehensive story of corporate business over such a long period of time.
The opening sections of the book put Bata in a global context. This is followed by an alphabetical listing of the nearly 150 territories around the world in which Bata operated during the years 1894-1994.
The book is richly illustrated and includes unique, first-time published images. It is the first time that the most complete list of Bata’s sister companies and factories from the first Bata century has been published.
Today, a large number of publications are being produced about Bata. This book, however, allows the reader to learn in detail many surprising and previously unknown facts about the development of Bata, especially after 1945, when the son of the founder, Tomas Bata Jr., took the company to the top in the Western world.
Published by Tomas Bata University, 295 pages and 453 illustrations, hardcover.
Translated with www.DeepL.com/Translator (free version)