02.10.2025
This year, The Thomas Bata Foundation has made again available to readers the Vilém Veselý’s book O vkusu, světle a barvách (On Taste, Light and Colours). The first edition of the book was published in 1939. This unique brochure was probably never published for the wide public but was used solely for internal company purposes by the Bata company.
The publication explores the aesthetic perception of light, colours and taste, reflecting the attention to detail and sense of beauty that was characteristic of the Bata tradition. It also provides advice from the advertising department on creating tasteful visual content for customers.
The new edition has been printed in a limited run and is available on the Thomas Bata Foundation’s e-shop in both printed and electronic formats.
