26.06.2026
Would you like to experience the unique atmosphere of the Bata legacy and meet people who, even today, build their success on the same principles that helped Tomas Bata build a global company more than a century ago? Come and be inspired by their experiences, stories, and vision for the future.
We invite you to the Upgrade Bata 2026 conference, which will take place on 16 September 2026, at the Zlín Congress Centre as part of the Bata 150: The Desire to Create project.
A day full of inspiration, powerful stories, practical insights, and encounters with leading figures in Czech and Slovak business, leadership, education, and personal development awaits you. Together, we will seek answers to questions that are more relevant today than ever before—how to lead people, how to mentor successors, how to build customer trust, how to develop character, and how to thrive in a world full of change.
You can look forward to five panel discussions:
Being a Good Boss
Ivan Baťka | Jaroslav Svoboda | Radomír Lapčík | Stanislav Martinec
Succession: How to Pass on More Than Just a Company
Veronika Crha Záhorská | Martin Plachý | Juraj Surovič | Peter Surovič | Jan Surovič | Libor Musil
Stronger Than Education: Character Development
Ivan Baťka | Stanislav Martinec | Ľubomír Švec | Radek Hradil
Our Customer—Our Master
Michal Pastier | Raul Rodriguez | Tomáš Ric
Healthy Habits as a Tool for Building Self-Esteem
Helena Sováková | Petr Vabroušek | Rodion Schwartz | Jan Sucharda
The program will also feature a lecture by Rostislav Václavek, an evening program at Tomas Bata Villa, a concert by Tomáš Klus, and opportunities for networking with inspiring figures from business, education, and public life.
If you’re looking for inspiration, new perspectives, and interesting connections—and want to experience firsthand the atmosphere of the place where one of the world’s most significant entrepreneurial stories unfolded—then you won’t want to miss this event.
You can find more information about the program here:
You can purchase tickets here:
