Blyth-Bata: Grandfather used to say that the goal of business is social progress. Our mission was to provide shoes for the barefoot

22.04.2026

Rosemarie Blyth-Bata remembers her grandfather as a man with a clear mission. He believed that the real purpose of a company is to help society move forward. Instead of just focusing on money, the family wanted to help poor people by providing affordable shoes. Rosemarie explains that this 'spirit of service' was the secret of their success and it is still a very important lesson for modern entrepreneurs.

Whole report